Christmas in July Event
Why wait until December to indulge in holiday cheer? Join us as we celebrate "Christmas in July". Whether you're looking for a timeless piece or the latest trend, our selection promises something special for everyone.
February’s birthstone, amethyst, is a gemstone known for its captivating purple hues and rich history. From ancient royalty to modern jewelry lovers, amethyst has been cherished for centuries as a symbol of wisdom, peace, and protection. Whether you’re celebrating a February birthday or simply drawn to its striking beauty, amethyst is a gemstone that never goes out of style.
Amethyst has long been associated with nobility and spirituality. In ancient Greece and Rome, it was believed to prevent intoxication—legend says that drinking from an amethyst goblet would keep one clear-headed. European royalty often adorned themselves with amethyst jewelry, considering it a symbol of power and wisdom. Even today, amethyst remains a favorite among collectors and jewelry enthusiasts.
Amethyst is most commonly found in shades of deep violet to soft lavender. The richness of its color is determined by the amount of iron and natural irradiation during its formation. While the classic royal purple is the most sought-after, lighter hues of amethyst have a delicate charm of their own.
Amethyst is believed to hold a variety of special properties, including:
💜 Calmness and clarity – Known as a stone of tranquility, amethyst is said to soothe the mind and promote emotional balance.
💜 Wisdom and intuition – Many believe it enhances spiritual awareness and helps with decision-making.
💜 Protection and healing – Used throughout history as a talisman against negativity and stress.
Amethyst’s striking color makes it a popular choice for all types of jewelry, from rings and necklaces to earrings and bracelets. Whether set in silver, yellow gold, or rose gold, its vibrant hue stands out beautifully.
With a hardness of 7 on the Mohs scale, amethyst is fairly durable but should still be treated with care:
✔️ Clean gently with mild soap and warm water.
✔️ Avoid prolonged exposure to sunlight, as it may fade the color.
✔️ Store separately to prevent scratches from harder gemstones.
February’s birthstone, amethyst, is more than just a gorgeous gem—it’s a stone rich in history, meaning, and timeless elegance. Whether worn as a personal talisman or gifted to a loved one, amethyst is a gemstone that embodies serenity and sophistication.
Why wait until December to indulge in holiday cheer? Join us as we celebrate "Christmas in July". Whether you're looking for a timeless piece or the latest trend, our selection promises something special for everyone.
Some neighbors lost everything in the Hill Country floods. Here’s one small way we can show up — and give back. 🤍
Few gems command attention quite like the ruby, July’s bold and beautiful birthstone. With its fiery red hue and legendary lore, rubies have captivated hearts for centuries.